It’s that time of year again when most of us like to look back at our last year of business and take stock. How did everything go? What worked? What didn’t?
Underlying it all are our clients, because without them we wouldn’t be in business – it’s as simple as that!
I know for myself at this time of year I like to give my clients a little something to show them that I really really appreciate working with them. Sometimes I find myself struggling with what to get for whom, and at the same time I refuse to jump on the consumerism bandwagon and go on a shopping spree, so that’s when I know it’s time to take a deep breath, pause, and think about my personal relationship with each of my clients. Now, what would I love to share with them?
Here are some ideas that have popped into my head lately:
- A good book – who doesn’t enjoy a good book, really? Of course keep in mind that these folks are probably very busy people, but if a particular book has caught your eye that you think they would really like, I say go for it. Go with your gut!
- A useful work-related item – I think that as long as you have a specific reason to get this product for your client and it’s not just a generic pencil holder or something to that effect (nothing that’s impersonal), then why not? For example, you’ve discovered a cool new program that you think they would love. Even though it may be work-related, if your reason for giving the gift comes from the heart then it’s all good.
- Something homemade – Now be careful with this one as I’m sure not many folks would appreciate a really cheesy generic homemade holiday decoration! But like I said before, if you are indeed sincere and you have a specific personal reason to give this gift (not just that it’s the holiday craft that you’re making for everyone this year), then by all means go right ahead. Maybe you remember a conversation where your client mentioned that they like X and you just so happen know how to make one/where to get one.
In the end, it doesn’t really matter what you give them, even if it’s just a card with a simple, “Hello! Happy Holidays!”, that’s just fine and dandy. The point is, now is your chance to remember and appreciate the most important people in your entire business – your clients!